Advertising and Marketing

Digital marketing is ruling the 21st-century world of marketing and advertising. It has changed the way brands and businesses are reaching out to the masses. What response do you usually get when you ask someone for any sort of information?

“Google it.”

That’s how crucial digital marketing has become for businesses to connect with its audience. While it is no less challenging than conventional methods, it is the core of a successful marketing campaign.

Advertising and Marketing

Digital marketing is ruling the 21st-century world of marketing and advertising. It has changed the way brands and businesses are reaching out to the masses. What response do you usually get when you ask someone for any sort of information?

“Google it up.”

That’s how crucial digital marketing has become for businesses to connect with its audience. While it is no less challenging than conventional methods, it is the core of a successful marketing campaign.

Web Design & E-commerce Development

Every Website or Ecommerce Store we develop is customized to fit your style. We develop websites that are seamless on desktop, mobile phones, and tablets. We make sure your website is fully optimal and engaging. We combine the skills of talented in-house web designers, developers, to deliver you the best possible website your heart can imagine. With all that said here are some other bells and whistles we provide:

  • SEO optimization aimed at encouraging ranking and positioning on search engines.
  • Web hosting services.
  • Analysis services and custom software development: management, monitoring and control, client-server applications.
  • Software customization.

Content

‘Content is king’, said the founder of Microsoft Bill Gates in 1996. Content will always be king. Good content reflects the value of your products and services in a market that is crowded with similar businesses. Yet, the power of content is quite underestimated which is the reason we see a lot of mediocre, lame content even on websites of businesses who want to use the digital platform to increase their customer base.

At Patchbayz, our creative artists scribe content skillfully and judiciously. It is their passion that drives them to create content that imprints the message on the minds of the readers. Our aim is clear: the audience should believe they have come to the best place.

Search Engine Optimization

Every business needs a website and every website should be easily visible on the search engines. Search Engine Optimization (SEO) helps your company’s website reach your customer base via search engines like Google, Bing, and Yahoo. These search engines crawl the world wide web to compile data of web pages and give a list to users based on relevance. Is your website relevant enough to be listed by search engines?

Our SEO specialists analyze your website and the key elements that improve your SEO rankings. We help you outrank your competitors and be easily accessible to your target audience on the web by aligning your website with the current search trends. When your website ranks highly in search engines, it becomes easy to win the trust of customers. How? High ranking implies popularity; popularity implies high-quality services. Your website visitors are going to become your customers.

Social Media Marketing

Social media helps you connect and interact with your customers on a personal level. Social media marketing includes content that drives audience engagement, builds brand image, and improves communication with key audiences. Social media marketing isn’t just about creating a page on Facebook. It’s about creating an interactive, virtual network of users who can be converted to customers.

Successful social media campaigns are the work of experts at Patchbayz. We start with 4 main factors: content creation, targeted advertising, reputation management, and audience analysis. Whether it is Facebook, Instagram, Pinterest, Twitter, or YouTube, we make sure you are on the right platform doing the right thing. Our social media management team constantly monitors activities on your social media pages and trends connected to your business and audience. Since social media never sleeps, you need a team that is always awake and swift.

Reputation Management

Your digital reputation can make or break your business. Having a presence on the Internet isn’t the end of the marketing and branding story. It is crucial to establish a positive online reputation. People turn to the Internet as the first source of information and trust the reviews and criticisms they find before making their choice.

As a part of our reputation management strategy, we keep a check on what people are saying about your company. Instances of negative fake reviews are common nowadays and it’s important to point out inaccuracies because they can negatively impact your brand’s online reputation. Our strategy includes online monitoring, comment and review management, crisis response, brand enhancement, and constructive PR. With a comprehensive process in place, we ensure your brand’s digital reputation is a positive reflection of your company.

Pay-Per-Click Marketing (PPC)

Pay-Per-Click is an online advertising model that is in some ways more effective than SEO. In PPC, advertisers pay each time a user clicks on one of their online ads. This model allows you to compete for relevant keywords and phrases quicker than the usual SEO methods. PPC delivers instant traffic to your website, compliments the existing SEO strategies, and yields significant ROI.

Our online advertising team identifies traffic patterns, clicks, and conversions. With our research, we develop a full-proof, systematic PPC strategy to improve your brand’s overall performance online. We monitor key metrics, positive and negative keywords, landing pages, ad copies, budgets, and online bid strategy. Our aim is simple: to flood your website with high-quality traffic that converts into your customer base.

Online Listing Page Build & Management

Online listings are the foundation for building your brand’s digital footprint. The Internet is flooded with listing and review websites which users trust like Google My Business, Better Business Bureau, Angie’s List, Bing Local, Yelp, Amazon, and TripAdvisor. If you are a popular business in the field, it is quite likely your business is listed on these sites and is being reviewed by your past and present customers and viewed by your potential customers.

However, the very first concern is that all listings should have correct information about your company including your business name, address, phone number, website, hours, description, logo, reviews, and more. All of the listings across the web should contain accurate, consistent information so that your potential customers don’t have to hunt for the right information in order to reach you. Yet another important reason is the search engines, especially Google, notices the consistency of your information – name, address, phone number – across different websites and places your business on the front page.

E-mail Marketing

E-mail marketing helps you connect with your audience, promote your brand, and increase sales. A successful e-mail campaign can yield high ROI but requires more time and effort compared to other online marketing strategies. E-mail marketing is one of the most cost-effective ways to communicate with your customers, sell products, share updates, or tell a story. build and maintain an engaged subscriber list, made up of people who want to receive your messages.

We build a clean, relevant list of e-mail addresses of people who are most likely to be interested in your business. Maintaining an engaged subscriber list helps us avoid spamming your brand across mailboxes since that can damage your online reputation.

How we build this list? Leave that to our experts.

Video Production

Video content brings a digital marketing strategy to life. Videos have played a significant role to enhance digital marketing strategies, one of the reasons being that viewers prefer watching a few minutes long video to reading content for information. A truly successful digital marketing campaign includes a multidimensional video marketing strategy, which means outstanding production quality, innovation, adaptability, and affordability.

Our video production team analyses the platform that will showcase the videos and the target audience. Our team includes experienced writers, editors, and videographers that create impactful videos. We monitor the video engagement data to understand the performance of the videos and improvise to benefit your brand in every way.

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